Dillon Becker

DILLON BECKER

San Francisco, CA

8 years of creative marketing experience producing high-quality, data-driven ads. My expertise spans creative direction/strategy, concepting, ad production (video, static, HTML), A/B testing, performance analysis, creative team management, and more.

Producing ads for 30+ channels across the world

Launching Air Jordan XI campaigns with 300 video ads in 2 weeks

Innovating ad creatives with VR/360° video

Improving app store conversion performance 13.4% through creative A/B testing

Taking over airport Wi-Fi pre-roll ads with 10x CTRs

Creating a viral hit with a little creativity, some guerrilla marketing, and zero budget

(click the following to learn about my experience in each position)

▪ AnchorFree - Sr. Creative UA Manager
▪ G5 Games - Creative UA Manager
▪ Freelance Video Production
▪ Storm8 - Video Producer, UA
▪ MZ - Video Editor, UA
▪ PLS Logistics - Video Producer & Web Designer
▪ Select International - Video Marketer
▪ University of Pittsburgh - Video Editor

(click the following to learn about my side project creations and accomplishments)

▪ MoGraph, Video, & Film
▪ Web Design & Development
▪ Creative Tools & Assets
▪ Game Design & Development

UA
▪ A/B Testing
▪ Creative Reporting / Analysis
▪ Creative Team Management
▪ Rapid Ad Production and Iteration
▪ ASO
▪ Media Buying
▪ Playable Ads

Creative
▪ After Effects (+ major plugins/scripts)
▪ Premiere Pro
▪ Photoshop
▪ Audition
▪ Illustrator
▪ Sketch

Ad Platforms
▪ AdWords (UAC)
▪ Facebook / Instagram
▪ Snapchat
▪ Voluum

Marketing Tools
▪ Adjust
▪ Kochava
▪ Singular
▪ SplitMetrics
▪ App Annie
▪ Sensor Tower
▪ Apptica
▪ Looker
▪ Tableau
▪ Hubspot

Production
▪ Creative Briefs
▪ MSA/SOW
▪ Negotiations
▪ Budgeting
▪ Concepting
▪ Structured Brainstorming
▪ Talent Casting
▪ Screenwriting
▪ Storyboarding
▪ Localization/Culturalization

Web Design
▪ HTML5
▪ CSS
▪ Javascript
▪ PHP
▪ AWS
▪ FTP/SFTP/SSH

Game Design
▪ Unity 3D
▪ Construct 2/3
▪ Blender
▪ FL Studio

Presentations
▪ Digital Taipei 2017: Best Practices for Improving Video Ad Metrics

(September 2017)

▪ GDC 2017: Breaking Ad: The Formula For Winning Video Advertising

(March 2017)

▪ Pittsburgh Center for the Arts: Auditioning Techniques for Filmmakers

(February 2015)

Articles
▪ 5 Video Advertising Trends to Watch in 2018

(January 2018)

▪ How the Best Mobile Marketers Get the Most Out of Every Video Ad Creative

(October 2017)

▪ 9 Great Sources for Video Ad Creative Inspiration

(August 2017)

▪ 9 A/B Testing Ideas to Make Better Mobile Video Ad Creatives

(July 2017)

▪ Why Millions of People Can’t Take Their Eyes off Mobile Video Ads

(June 2017)

▪ How to Run a Feedback Session on Your Mobile Video Ad Creative

(April 2017)

▪ What Do Players Want to See in Video Ads for Mobile Games? [Survey]

(March 2017)

Bachelor of Arts in Film Production and Studies from University of Pittsburgh - Pittsburgh, PA (Aug 2007 – April 2012)

Additional Learning
▪ Project Management: The Basics for Success fromUniversity of California, Irvine on Coursera (May 2019)
▪ SQL for Data Science from University of California, Davis on Coursera (Aug 2018)
▪ Advertising and Society from Duke University on Coursera (Aug 2017)
▪ Google AdWords Video Advertising from Google (Jul 2017)
▪ Introduction to User Experience Design from Georgia Institute of Technology on Coursera (Jun 2017)
▪ Marketing Analytics from University of Virginia on Coursera (Feb 2017)
▪ Viral Marketing and How to Craft Contagious Content from University of Pennsylvania on Coursera (Dec 2016)
▪ Copyright for Multimedia from Duke University, Emory University & The University of North Carolina at Chapel Hill on Coursera (Dec 2016)
▪ Story and Narrative Development for Video Games from California Institute of the Arts on Coursera (Aug 2016)