Dillon Becker - San Francisco Video Producer

Need Video?

Hello

I’m a creative marketer manager with a background in video production. I'm currently enjoying life in San Francisco. Connect with me on LinkedIn.

Sample Work Resume Video Reels

Featured Work

G5 Entertainment (Creative Management)

Storm8 (User Acquisition and Video)

MZ (Creative Video Marketing)

Freelance Video Production

Towel Required!

Web Design

See All Creative Projects (15) ⟶

Resume

Career Experience

Creative User Acquisition Manager
G5 Entertainment in San Francisco, CA (Jan 2018 - Present)

Conduct and analyze creative tests with AdWords, Facebook, and Split Metrics; manage monthly test budgets
Increased CTRs for top games up to 131%, increased install rates up to 112%, lowered CPIs up to 64% in first 4 months
Manage creative pipeline for motion designers; brainstorm new ad concepts; optimize production processes
Support ASO efforts; produce and test creative assets as needed; conduct keyword research and competitor analysis
Point of contact for internal and external creative teams/vendors; ensure creative quality, branding, and asset delivery

Video Producer & Consultant
Self-Employed (April 2017 - Present)

Clients: Nike, Storm8, G5 Entertainment, AnchorFree, and more
Conceptualize and produce high-performing video ads optimized for mobile, social, and web
Work closely with user acquisition teams to help increase video ad KPIs across major channels

User Acquisition, Video Producer
Storm8 in Redwood City, CA (April 2016 - April 2017)

Produced data-driven video ads from concept to delivery for 20+ games; developed and maintained best practices
Increased video CVR 30%-150% through rigorous A/B testing; reduced ad costs by $5.4 million
Coordinated with internal art teams to ensure creative cohesion across all campaign types; selected external vendors
Monitored KPIs to identify optimization opportunities and worked closely with UA designers to implement ideas
Analyzed performance data to improve UA assets, creative copy, and ASO for the App Store and Play Store

Creative Marketing, Video Compositor & Editor
MZ (formerly Machine Zone) in Palo Alto, CA (Sept 2015 - April 2016)

Produced video marketing creatives for Game of War and Mobile Strike on mobile, web, social, and broadcast channels
Identified and developed new marketing opportunities including YouTube influencer campaigns and VR/360 video ads
Led marketing art team brainstorming sessions; managed and directed artists and designers on large scale projects
Talent casting and on-set supervision of outsourced video ad production
Localized video creatives for 40+ geos across multiple channels
Designed and tested website landing pages and email templates

Video Producer & Web Designer
PLS Logistics Services in Pittsburgh, PA (Oct 2014 - Sept 2015)

Produced inbound marketing, recruiting, and sales video campaigns; tracked and reported performance analytics
Developed website marketing strategy; redesigned company website; implemented and measured SEO initiatives
Managed YouTube channel/branding and monitored video performance in YouTube Analytics, HubSpot, and Wistia
Ordered and maintained video production equipment, staying up to date on new trends in software and hardware

Video Marketing Specialist
Select International in Pittsburgh, PA (Jul 2012 - Mar 2014)

Partnered with sales team to produce B2B testimonial, remarketing, and client retention video creatives
Produced in-product videos for high profile clients in the manufacturing and healthcare spaces
Wrote, cast talent for, and directed industrial videos for client training products
Managed YouTube channel and monitored video marketing analytics
Ordered and maintained all in-house production equipment

Video Editor, Marketing
University of Pittsburgh in Pittsburgh, PA (Apr 2011 - Jul 2012)

Created award-winning video marketing content for the Office of the Dean of Students
Managed department YouTube channel, mentored video interns, and liaised with other campus departments

Speaking Engagements

Digital Taipei 2017: Best Practices for Improving Video Ad Metrics (Sept 2017)
GDC 2017: Breaking Ad: The Formula For Winning Video Advertising (Mar 2017)
Pittsburgh Center for the Arts: Auditioning Techniques for Filmmakers (Feb 2015)

Publications

5 Video Advertising Trends to Watch in 2018 (January 17, 2018)
How the Best Mobile Marketers Get the Most Out of Every Video Ad Creative (October 18, 2017)
9 Great Sources for Video Ad Creative Inspiration (Aug 2017)
9 A/B Testing Ideas to Make Better Mobile Video Ad Creatives (Jul 2017)
Why Millions of People Can’t Take Their Eyes off Mobile Video Ads (Jun 2017)
How to Run a Feedback Session on Your Mobile Video Ad Creative (Apr2017)
What Do Players Want to See in Video Ads for Mobile Games? [Survey] (Mar 2017)

Education

Bachelor of Arts in Film Production and Studies
University of Pittsburgh - Pittsburgh, PA (Aug 2007 – April 2012)

Certificates

Advertising and Society (Certificate earned Aug 2017)
Duke University on Coursera

Google AdWords Video Advertising (Certificate valid July 2017 - July 2018)
Google

Introduction to User Experience Design (Certificate earned June 2017)
Georgia Institute of Technology on Coursera

Marketing Analytics (Certificate earned Feb 2017)
University of Virginia on Coursera

Viral Marketing and How to Craft Contagious Content (Certificate earned Dec 2016)
University of Pennsylvania on Coursera

Copyright for Multimedia (Certificate earned Dec 2016)
Duke University, Emory University & The University of North Carolina at Chapel Hill on Coursera

Story and Narrative Development for Video Games (Certificate earned Aug 2016)
California Institute of the Arts on Coursera

Honors and Awards

AMA Marketer of the Year Award for Professional Services (Team Award) (2012)
CUPPIES Award in Electronic Media/Social Media for the "Pitt Vlog" (2012)

Skills and Software

Marketing Skills
AdWords
Google Suite (incl. Analytics)
Looker
Jira
HubSpot
A/B Testing
Multimedia Copyright Laws
Creative Brainstorming
HTML
CSS
Javascript
Drupal
WordPress
Databases
Microsoft Office
YouTube Channel Management

Creative Skills
Adobe Creative Suite
DaVinci Resolve
2D Character Animation
3D Animation Workflow
Color Correction & Grading
Directing Talent
Actor & VO Casting
Screenwriting
Storyboarding
Production Management
Camera Operation
Sound Design
Visual & Practical Effects
Unity Game Engine
Construct 2 Game Engine
FL Studio
Garageband

Currently Learning
Cinema 4D

Download Resume ⟶