Creative + User Acquisition
San Francisco, CA
8 years of creative marketing experience comprising creative strategy, ad production, A/B testing, performance analysis, creative team management, and more.
(click the following to learn about my experience and accomplishments in each position)

AnchorFree - Sr. Creative UA Manager
G5 Games - Creative UA Manager
Freelance Video Production
Storm8 - Video Producer, UA
MZ - Video Editor, UA
PLS Logistics - Video Producer & Web Designer
Select International - Video Marketer
University of Pittsburgh - Video Editor

(click the following to learn about my side project creations and accomplishments)

MoGraph, Video, & Film
Web Design & Development
Creative Tools & Assets
Game Design & Development

UA
▪ A/B Testing
▪ Creative Reporting / Analysis
▪ Creative Team Management
▪ Rapid Ad Production and Iteration
▪ ASO
▪ Media Buying
▪ Playable Ads

Creative
▪ After Effects (+ major plugins/scripts)
▪ Premiere Pro
▪ Photoshop
▪ Audition
▪ Illustrator
▪ Sketch

Ad Platforms
▪ AdWords (UAC)
▪ Facebook / Instagram
▪ Snapchat
▪ Voluum

Ad Tools
▪ Kochava
▪ Adjust
▪ Singular
▪ SplitMetrics
▪ App Annie
▪ Sensor Tower
▪ Apptica
▪ Looker
▪ Tableau

Production
▪ RFPs / Creative Briefs
▪ MSA/SOW
▪ Negotiations
▪ Budgeting
▪ Concepting
▪ Structured Brainstorming
▪ Talent Casting
▪ Screenwriting
▪ Storyboarding
▪ Localization/Culturalization

Web Design
▪ HTML5
▪ CSS
▪ Javascript
▪ PHP
▪ AWS
▪ FTP/SFTP/SSH

Game Design
▪ Unity 3D
▪ Construct 2/3
▪ Blender
▪ FL Studio

Presentations
▪ Digital Taipei 2017: Best Practices for Improving Video Ad Metrics
(September 2017)

▪ GDC 2017: Breaking Ad: The Formula For Winning Video Advertising
(March 2017)

▪ Pittsburgh Center for the Arts: Auditioning Techniques for Filmmakers
(February 2015)


Articles
5 Video Advertising Trends to Watch in 2018
(January 2018)

How the Best Mobile Marketers Get the Most Out of Every Video Ad Creative
(October 2017)

9 Great Sources for Video Ad Creative Inspiration
(August 2017)

9 A/B Testing Ideas to Make Better Mobile Video Ad Creatives
(July 2017)

Why Millions of People Can’t Take Their Eyes off Mobile Video Ads
(June 2017)

How to Run a Feedback Session on Your Mobile Video Ad Creative
(April 2017)

What Do Players Want to See in Video Ads for Mobile Games? [Survey]
(March 2017)


Bachelor of Arts in Film Production and Studies
University of Pittsburgh - Pittsburgh, PA (Aug 2007 – April 2012)


Additional Learning
▪ Advertising and Society
Duke University on Coursera (August 2017)

▪ Google AdWords Video Advertising
▪ Introduction to User Experience Design
Georgia Institute of Technology on Coursera (June 2017)

▪ Marketing Analytics
University of Virginia on Coursera (February 2017)

▪ Viral Marketing and How to Craft Contagious Content
University of Pennsylvania on Coursera (December 2016)

▪ Copyright for Multimedia
Duke University, Emory University & The University of North Carolina at Chapel Hill on Coursera (December 2016)

▪ Story and Narrative Development for Video Games
California Institute of the Arts on Coursera (August 2016)


Dillon Becker | LinkedIn
San Francisco, CA