DILLON BECKER
Director of Creative & Strategy
San Francisco, CA
San Francisco, CA
8 years producing creative, data-driven ads for global performance campaigns, with expertise in marketing, strategy, and production - from video to design to web (and everything in between).
Producing ads for 30+ channels across the world
Launching Air Jordan XI campaigns with 300 video ads in 2 weeks
Innovating ad creatives with VR/360° video
Improving app store conversion performance 13.4% through creative A/B testing
Taking over airport Wi-Fi pre-roll ads with 10x CTRs
Creating a viral hit with a little creativity, some guerrilla marketing, and zero budget
(click the following to learn about my experience in each position)
▪ Viral Nation - Director of Creative & Strategy
▪ AnchorFree - Sr. Creative UA Manager
▪ G5 Games - Creative UA Manager
▪ Freelance Video Production
▪ Storm8 - Video Producer, UA
▪ MZ - Video Editor, UA
▪ PLS Logistics - Video Producer & Web Designer
▪ Select International - Video Marketer
▪ University of Pittsburgh - Video Editor
(click the following to learn about my side project creations and accomplishments)
▪ MoGraph, Video, & Film
▪ Web Design & Development
▪ Creative Tools & Assets
▪ Game Design & Development
Presentations
▪ Digital Taipei 2017: Best Practices for Improving Video Ad Metrics
▪ GDC 2017: Breaking Ad: The Formula For Winning Video Advertising
▪ Pittsburgh Center for the Arts: Auditioning Techniques for Filmmakers
Articles
▪ 5 Video Advertising Trends to Watch in 2018
▪ How the Best Mobile Marketers Get the Most Out of Every Video Ad Creative
▪ 9 Great Sources for Video Ad Creative Inspiration
▪ 9 A/B Testing Ideas to Make Better Mobile Video Ad Creatives
▪ Why Millions of People Can’t Take Their Eyes off Mobile Video Ads
▪ How to Run a Feedback Session on Your Mobile Video Ad Creative
▪ What Do Players Want to See in Video Ads for Mobile Games? [Survey]
▪ Digital Taipei 2017: Best Practices for Improving Video Ad Metrics
(September 2017)
▪ GDC 2017: Breaking Ad: The Formula For Winning Video Advertising
(March 2017)
▪ Pittsburgh Center for the Arts: Auditioning Techniques for Filmmakers
(February 2015)
Articles
▪ 5 Video Advertising Trends to Watch in 2018
(January 2018)
▪ How the Best Mobile Marketers Get the Most Out of Every Video Ad Creative
(October 2017)
▪ 9 Great Sources for Video Ad Creative Inspiration
(August 2017)
▪ 9 A/B Testing Ideas to Make Better Mobile Video Ad Creatives
(July 2017)
▪ Why Millions of People Can’t Take Their Eyes off Mobile Video Ads
(June 2017)
▪ How to Run a Feedback Session on Your Mobile Video Ad Creative
(April 2017)
▪ What Do Players Want to See in Video Ads for Mobile Games? [Survey]
(March 2017)
Bachelor of Arts in Film Production and Studies from University of Pittsburgh - Pittsburgh, PA (Aug 2007 – April 2012)
Additional Learning
▪ Project Management: The Basics for Success fromUniversity of California, Irvine on Coursera (May 2019)
▪ SQL for Data Science from University of California, Davis on Coursera (Aug 2018)
▪ Advertising and Society from Duke University on Coursera (Aug 2017)
▪ Google AdWords Video Advertising from Google (Jul 2017)
▪ Introduction to User Experience Design from Georgia Institute of Technology on Coursera (Jun 2017)
▪ Marketing Analytics from University of Virginia on Coursera (Feb 2017)
▪ Viral Marketing and How to Craft Contagious Content from University of Pennsylvania on Coursera (Dec 2016)
▪ Copyright for Multimedia from Duke University, Emory University & The University of North Carolina at Chapel Hill on Coursera (Dec 2016)
▪ Story and Narrative Development for Video Games from California Institute of the Arts on Coursera (Aug 2016)
Additional Learning
▪ Project Management: The Basics for Success fromUniversity of California, Irvine on Coursera (May 2019)
▪ SQL for Data Science from University of California, Davis on Coursera (Aug 2018)
▪ Advertising and Society from Duke University on Coursera (Aug 2017)
▪ Google AdWords Video Advertising from Google (Jul 2017)
▪ Introduction to User Experience Design from Georgia Institute of Technology on Coursera (Jun 2017)
▪ Marketing Analytics from University of Virginia on Coursera (Feb 2017)
▪ Viral Marketing and How to Craft Contagious Content from University of Pennsylvania on Coursera (Dec 2016)
▪ Copyright for Multimedia from Duke University, Emory University & The University of North Carolina at Chapel Hill on Coursera (Dec 2016)
▪ Story and Narrative Development for Video Games from California Institute of the Arts on Coursera (Aug 2016)
UA
▪ A/B Testing
▪ Creative Reporting / Analysis
▪ Creative Team Management
▪ Rapid Ad Production and Iteration
▪ ASO
▪ Media Buying
▪ Playable Ads
Creative
▪ After Effects (+ major plugins/scripts)
▪ Premiere Pro
▪ Photoshop
▪ Audition
▪ Illustrator
▪ Sketch
Ad Platforms
▪ AdWords (UAC)
▪ Facebook / Instagram
▪ Snapchat
▪ Voluum
Marketing Tools
▪ Adjust
▪ Kochava
▪ Singular
▪ SplitMetrics
▪ App Annie
▪ Sensor Tower
▪ Apptica
▪ Looker
▪ Tableau
▪ Hubspot
Production
▪ Creative Briefs
▪ MSA/SOW
▪ Negotiations
▪ Budgeting
▪ Concepting
▪ Structured Brainstorming
▪ Talent Casting
▪ Screenwriting
▪ Storyboarding
▪ Localization/Culturalization
Web Design
▪ HTML5
▪ CSS
▪ Javascript
▪ PHP
▪ AWS
▪ FTP/SFTP/SSH
Game Design
▪ Unity 3D
▪ Construct 2/3
▪ Blender
▪ FL Studio
▪ A/B Testing
▪ Creative Reporting / Analysis
▪ Creative Team Management
▪ Rapid Ad Production and Iteration
▪ ASO
▪ Media Buying
▪ Playable Ads
Creative
▪ After Effects (+ major plugins/scripts)
▪ Premiere Pro
▪ Photoshop
▪ Audition
▪ Illustrator
▪ Sketch
Ad Platforms
▪ AdWords (UAC)
▪ Facebook / Instagram
▪ Snapchat
▪ Voluum
Marketing Tools
▪ Adjust
▪ Kochava
▪ Singular
▪ SplitMetrics
▪ App Annie
▪ Sensor Tower
▪ Apptica
▪ Looker
▪ Tableau
▪ Hubspot
Production
▪ Creative Briefs
▪ MSA/SOW
▪ Negotiations
▪ Budgeting
▪ Concepting
▪ Structured Brainstorming
▪ Talent Casting
▪ Screenwriting
▪ Storyboarding
▪ Localization/Culturalization
Web Design
▪ HTML5
▪ CSS
▪ Javascript
▪ PHP
▪ AWS
▪ FTP/SFTP/SSH
Game Design
▪ Unity 3D
▪ Construct 2/3
▪ Blender
▪ FL Studio