Creative + User Acquisition
San Francisco, CA
8 years of creative marketing experience comprising creative strategy, ad production, A/B testing, performance analysis, creative team management, and more.
Resume
(click the following to learn about my experience and accomplishments in each position)
▪ AnchorFree - Sr. Creative UA Manager
▪ G5 Games - Creative UA Manager
▪ Freelance Video Production
▪ Storm8 - Video Producer, UA
▪ MZ - Video Editor, UA
▪ PLS Logistics - Video Producer & Web Designer
▪ Select International - Video Marketer
▪ University of Pittsburgh - Video Editor
(click the following to learn about my side project creations and accomplishments)
▪ MoGraph, Video, & Film
▪ Web Design & Development
▪ Creative Tools & Assets
▪ Game Design & Development
UA
▪ A/B Testing
▪ Creative Reporting / Analysis
▪ Creative Team Management
▪ Rapid Ad Production and Iteration
▪ ASO
▪ Media Buying
▪ Playable Ads
Creative
▪ After Effects (+ major plugins/scripts)
▪ Premiere Pro
▪ Photoshop
▪ Audition
▪ Illustrator
▪ Sketch
Ad Platforms
▪ AdWords (UAC)
▪ Facebook / Instagram
▪ Snapchat
▪ Voluum
Ad Tools
▪ Kochava
▪ Adjust
▪ Singular
▪ SplitMetrics
▪ App Annie
▪ Sensor Tower
▪ Apptica
▪ Looker
▪ Tableau
Production
▪ RFPs / Creative Briefs
▪ MSA/SOW
▪ Negotiations
▪ Budgeting
▪ Concepting
▪ Structured Brainstorming
▪ Talent Casting
▪ Screenwriting
▪ Storyboarding
▪ Localization/Culturalization
Web Design
▪ HTML5
▪ CSS
▪ Javascript
▪ PHP
▪ AWS
▪ FTP/SFTP/SSH
Game Design
▪ Unity 3D
▪ Construct 2/3
▪ Blender
▪ FL Studio
▪ A/B Testing
▪ Creative Reporting / Analysis
▪ Creative Team Management
▪ Rapid Ad Production and Iteration
▪ ASO
▪ Media Buying
▪ Playable Ads
Creative
▪ After Effects (+ major plugins/scripts)
▪ Premiere Pro
▪ Photoshop
▪ Audition
▪ Illustrator
▪ Sketch
Ad Platforms
▪ AdWords (UAC)
▪ Facebook / Instagram
▪ Snapchat
▪ Voluum
Ad Tools
▪ Kochava
▪ Adjust
▪ Singular
▪ SplitMetrics
▪ App Annie
▪ Sensor Tower
▪ Apptica
▪ Looker
▪ Tableau
Production
▪ RFPs / Creative Briefs
▪ MSA/SOW
▪ Negotiations
▪ Budgeting
▪ Concepting
▪ Structured Brainstorming
▪ Talent Casting
▪ Screenwriting
▪ Storyboarding
▪ Localization/Culturalization
Web Design
▪ HTML5
▪ CSS
▪ Javascript
▪ PHP
▪ AWS
▪ FTP/SFTP/SSH
Game Design
▪ Unity 3D
▪ Construct 2/3
▪ Blender
▪ FL Studio
Presentations
▪ Digital Taipei 2017: Best Practices for Improving Video Ad Metrics
▪ GDC 2017: Breaking Ad: The Formula For Winning Video Advertising
▪ Pittsburgh Center for the Arts: Auditioning Techniques for Filmmakers
Articles
▪ 5 Video Advertising Trends to Watch in 2018
▪ How the Best Mobile Marketers Get the Most Out of Every Video Ad Creative
▪ 9 Great Sources for Video Ad Creative Inspiration
▪ 9 A/B Testing Ideas to Make Better Mobile Video Ad Creatives
▪ Why Millions of People Can’t Take Their Eyes off Mobile Video Ads
▪ How to Run a Feedback Session on Your Mobile Video Ad Creative
▪ What Do Players Want to See in Video Ads for Mobile Games? [Survey]
▪ Digital Taipei 2017: Best Practices for Improving Video Ad Metrics
(September 2017)
▪ GDC 2017: Breaking Ad: The Formula For Winning Video Advertising
(March 2017)
▪ Pittsburgh Center for the Arts: Auditioning Techniques for Filmmakers
(February 2015)
Articles
▪ 5 Video Advertising Trends to Watch in 2018
(January 2018)
▪ How the Best Mobile Marketers Get the Most Out of Every Video Ad Creative
(October 2017)
▪ 9 Great Sources for Video Ad Creative Inspiration
(August 2017)
▪ 9 A/B Testing Ideas to Make Better Mobile Video Ad Creatives
(July 2017)
▪ Why Millions of People Can’t Take Their Eyes off Mobile Video Ads
(June 2017)
▪ How to Run a Feedback Session on Your Mobile Video Ad Creative
(April 2017)
▪ What Do Players Want to See in Video Ads for Mobile Games? [Survey]
(March 2017)
Bachelor of Arts in Film Production and Studies
Additional Learning
▪ Advertising and Society
▪ Google AdWords Video Advertising
▪ Introduction to User Experience Design
▪ Marketing Analytics
▪ Viral Marketing and How to Craft Contagious Content
▪ Copyright for Multimedia
▪ Story and Narrative Development for Video Games
University of Pittsburgh - Pittsburgh, PA (Aug 2007 – April 2012)
Additional Learning
▪ Advertising and Society
Duke University on Coursera (August 2017)
▪ Google AdWords Video Advertising
▪ Introduction to User Experience Design
Georgia Institute of Technology on Coursera (June 2017)
▪ Marketing Analytics
University of Virginia on Coursera (February 2017)
▪ Viral Marketing and How to Craft Contagious Content
University of Pennsylvania on Coursera (December 2016)
▪ Copyright for Multimedia
Duke University, Emory University & The University of North Carolina at Chapel Hill on Coursera (December 2016)
▪ Story and Narrative Development for Video Games
California Institute of the Arts on Coursera (August 2016)