Best Free Assets for Creating Mobile Video Ads
Read time: 4 mins
From competitor insights to After Effects templates - the top free resources every mobile ad creative team should have in their tool belt.
In Memoriam: Quibi's Ad Creative Strategy
Read time: 9 mins
Quibi is shutting down, so let's take a retrospective look at their ad creative.
Cultivating a Happy Creative Marketing Team
Read time: 7 mins
As the leader of a creative team, your goal should be to successfully balance consistent output and creative stimulation.
5 Reasons Your Mobile Video Ads Are Failing
Read time: 5 mins
It's common for only 10-20% of your ads to perform well while the rest totally fail.
Does Live Action Perform Better in a Device? Let's Find Out!
Read time: 4 mins
Plus 5 other tweaks to help improve ad performance.
Increasing Click-Through with Law of Effect (with Test Results)
Read time: 4 mins
Convince users to click your ad by showing them less.
What Gamers Want From Marketers
Read time: 7 mins
89.9% of gamers will watch an ad if the first thing they see is interesting gameplay.
How Much You Should Pay for Video Ad Creative (with Real Examples)
Read time: 6 mins
Freelancer and agency prices based on my personal experience, including cost breakdowns for real ads.
15 Essential After Effects Plugins for Video Marketing Editors
Read time: 5 mins
The best After Effects plugins to optimize your video ads editing pipeline.
Using Science and Psychology to Increase Ad Views and Engagement
Read time: 6 mins
How to hack your audience's brains to help boost ad performance.