Video Producer & Web Designer
Oct 2014 - Sep 2015
I produced inbound marketing, recruiting, and sales video campaigns. I tracked and reported performance analytics in YouTube Analytics, HubSpot, and Wistia. I developed website marketing strategies, facilitated a company website redesign, and implemented SEO tools. I also ordered and maintained video production equipment, staying up to date on new trends in software and hardware.
Recruiting With Video
I traveled to each remote office to produce individual recruiting videos for the recruiting team to use. I filmed employee interviews and captured b-roll of the offices, surrounding locations, and employee culture. Using Wistia I was able to analyze viewer heat maps and help the recruiters determine which aspects of the job were most interesting to potential candidates.
Redesigning The Company Website
My goal was to create a modern, user friendly experience that accurately communicated the company's new products and strategies. This multi-month process involved familiarizing myself with the existing front/back end structure, meeting with key stakeholders, developing and presenting a design road map, and reviewing SEO tools. You can view the original design here.
I've worked alongside Dillon for close to a year now. In the past year I've seen Dillon step up and be a real leader in our marketing team. Not only is he extremely talented at video production, but he also took on the new role of web designer. He excels at his job, but he is also a team player. We've worked together on countless projects. I knew I could count on Dillon to brainstorm with me, be my second set of eyes, and critique the final product. He has done all of this while also juggling two roles at PLS. Dillon's finished projects make you think he has had a whole production team behind him, when in reality it is just himself. He's skilled in all areas of video, from writing scripts all the way to filming and editing. He has revamped PLS's videos and website by putting a modern and creative spin on them. As a team member or as a leader, Dillon has my highest recommendation. He would be an asset to any team.
Visual Designer at IBM
I've had the opportunity to work with Dillon during his role as Video Producer and Web Designer at PLS. As the content manager, I worked closely with Dillon to achieve marketing initiatives and goals. He created exciting videos that supported our social strategy and web layouts that boosted UX and SEO. Dillon works hard and helps find answers to challenges when they arise. I would recommend him as a great candidate for video, web and marketing.
Inbound Marketing Manager at Blacksmith Applications
In the time that I have worked with Dillon as the Video Specialist at PLS Logistics, he has demonstrated that he is a very talented individual. He has the ability to look beyond his “everyday” projects and see additional creative opportunities. He is focused on top quality work and has brought additional life into the PLS brand and my marketing campaigns. I would recommend Dillon to any company and/or production team.
Channel Marketing Manager at Wombat Security Technologies