Video Marketing Specialist
Jul 2012 - Mar 2014
I was hired as Select International's first dedicated Video Marketing Specialist to help produce a variety of marketing videos mostly for B2B inbound campaigns. I partnered with the sales team to produce testimonial, remarketing, and client retention video content. Many of these projects required traveling to client sites to interview representatives on camera. I also wrote, cast, and directed industrial videos for Select International's interactive training products, including on-location production for high profile manufacturing and healthcare clients. I ordered and maintained all in-house production equipment including cameras, lighting gear, and audio equipment. I also managed the company's YouTube channel and monitored website video metrics via Wistia.
Adding Video To Everything
One of the biggest projects I worked on was producing client testimonials for marketing campaigns, which involved traveling to client sites to film interviews of their employees and b-roll of their facilities. I also produced on-site training videos for big clients, customized b-roll packages, and realistic industrials to bundle with our assessment software.
Branding with Video
A company website redesign drove the need for a company intro video. I met with key stakeholders to gather input and collaborated with the Director of Marketing to develop a rough script. Scenes were shot on location in the office and around the city.