Video Producer, User Acquisition
Apr 2016 - Apr 2017
I left MZ to accept a role at Storm8 as their first user acquisition video producer, embedded on the user acquisition team and reporting directly to the Senior UA Manager. I created data-driven video ads for 20+ games ranging in genre from match3 to invest/express to mobile casino. Leveraging performance data and A/B test results, I directly increased creative CTRs and CVRs - in some cases by 150% - effectively reducing campaign costs by $5.4 million. I also collaborated with internal art teams and external creative partners to help support storefront creative and even in-game assets. During the Summer of 2016, I helped support the launch of Dream City, including the production of 3D teaser trailers for the social media team. Unfortunately, 60% of the company - myself included - was affected by a layoff in Spring of 2017.
Designing For Hasbro IP
I supported our Hasbro team with creative mocks, bizdev material, and marketing assets. I successfully increased CTR for Monopoly Bingo by 145% and CVR by 11%. I improved CVR for Clue Bingo by 42%.
Launching Dream City
In Summer of 2016 we launched the city building game Dream City. I produced 4 teaser videos leading up to the game's release date which helped secure featuring on both Apple and Google Play app stores.