VIRAL NATION
Director of Creative & Strategy
I develop integrated marketing strategies for major global brands that align with client KPIs and campaign objectives. I work with Account Directors and Business Development to activate innovative and executable marketing solutions, while managing an internal creative team and a worldwide network of designers, video editors, and talent. I also support our Performance Marketing vertical, producing high quality videos, statics, and landing pages for major campaigns.
PUBG Mobile Club Open 2019
We produced and managed multiple digital, social, and OOH campaigns for Tencent Games' PUBG Mobile Club Open 2019 in Berlin, Germany. I directed internal and external designers to develop branded video ads, banners, airport displays, and landing pages for ticket sales and viewership marketing campaigns.








I also coordinated production of the Fan Favorite trophy, cast voice over talent for PUBGM Season 8 Royale Pass, and secured a video and photo crew for the live tournament events in Berlin.



Establishing Efficient Workflows
When Viral Nation brought me in there were multiple pain points surrounding internal creative services. I took immediate measures to:
  • Improve team morale and culture
  • Implement a rigid project management system
  • Fix cross-functional communication problems
  • Encourage better processes and efficient workflows
I also setup a freelancer payment process with the accounting team and began growing an external network of designers, video editors, and talent. I quickly on-boarded a motion graphics designer and established dedicated creative teams for Performance Marketing and Social Content pipelines.