Video Producer & Web Designer
Oct 2014 - Sep 2015
As the first full-time Video Producer at PLS Logistics, I created videos for the marketing team's B2B inbound campaigns, promo videos for the recruiting team, and videos for the internal sales teams. My largest initiative involved traveling to remote PLS offices around the country to film local recruiting videos. Since these videos were live action I was also responsible for ordering and maintaining all of our production equipment, including cameras, lighting, and audio. I also tracked our website and video performance via HubSpot, Google Analytics, and Wistia. After a few months I was promoted to oversee the company's website. I became responsible for developing our website marketing strategies, implementing new SEO tactics, and eventually creating and implementing a new website design.