- Produced data-driven DR video ads from concept to delivery for 20+ games; developed and maintained best practices
- Increased video CVR 30%-150% through rigorous A/B testing; reduced ad costs by $5.4 million
- Coordinated with internal art teams to ensure creative cohesion across all campaign types; selected external vendors
- Monitored KPIs to identify optimization opportunities and worked closely with ad designers to implement ideas
- Supported UA managers in analyzing successful and failed creatives, writing effective ad copy, and improving ASO
- Produced video featurettes for Business Development team to help secure featuring on App Store and Play Store
Featured Project 01
Improving Monopoly Bingo
One of my goals was to lift the performance of our Monopoly Bingo video ads. I ended up increasing CTR by 145% and CVR by 11%. One of the ways I accomplished this was observing successful ads from our other games, including a Clue Bingo ad I produced that had improved conversions by 42%. Below is one of the higher performing Monopoly Bingo ads that I produced.
Featured Project 02
Launching Dream City
In July of 2016, the company was preparing to launch Dream City for iOS and Android devices. I was tasked with producing 4 teaser videos leading up to the launch that would be used by the social media team and the business development team to help them secure featuring on the app stores. The following ad was released at launch. Along with editing the video, I also wrote the dialogue and directed 2 voice actors in recording the lines.
Featured Project 03
In the Spring of 2017, I was contracted by Storm8 to produce several video ads for their new Slots game. This is one of the videos I produced. View more of my freelance video production work here.