Creative Director, User Acquisition
Aug 2018 - May 2019
I had worked with AnchorFree in 2017 as a freelancer, but nearly a year later they offered me a full-time position as the first Creative Director embedded on their user acquisition team. I owned creative strategy for all performance channels and managed creative pipelines for videos, banners, playables, and mobile web landers. I directed production of all advertising assets with internal and external teams, delivering thousands of ad assets for Hotspot Shield, Betternet, Hexatech, and VPN360 apps. I also implemented an international A/B testing roadmap and used creative performance data to help optimize creative strategies across paid media channels, storefronts, and even OOH campaigns. I left the company shortly before company-wide layoffs to join Viral Nation as their Director of Creative Strategy.