Creative Director, User Acquisition
AnchorFree
Redwood City, CA
Aug 2018 - May 2019
- Managed creative pipeline for videos, banners, playables, and HTML across 30+ channels
- Directed production of all advertising assets with internal and external teams, delivering thousands of ad assets for 4 different mobile and desktop VPN products
- Significantly outperformed avg. CTRs on TikTok (10%), Boingo (29%), and Grindr (5%)
- Implemented international A/B testing roadmap and used creative data to optimize strategies across paid media channels, storefronts, and OOH campaigns
- Successfully lowered CPCs in MENA by 90% and increased average CTRs 6x in Japan
- Worked cross-functionally with design and product teams to ensure high-quality, on-brand imagery and messaging
- Communicated creative insights to user acquisition team, design team, product team, and executives on a weekly basis
Featured Work
I wrote and produced this ad for Hotspot Shield VPN, working with an external production company who filmed and edited the ad.
I wrote and produced this ad for Hotspot Shield VPN, working with an external production company who filmed and edited the ad.
I produced this video with the help of an external team based in Tokyo, Japan. The final ad was edited in-house. This ad was part of a campaign to explore a Japanese audience.
I created this video for a larger Boingo Wireless activation. It was played at several airports around the United States.
I created this ad for a larger Boingo Wireless activation. It was displayed at several airports around the United States.
I created this ad for a larger Boingo Wireless activation. It was displayed at several airports around the United States.
I created this ad for a larger Boingo Wireless activation. It was displayed at several airports around the United States.
I created this ad for a larger Boingo Wireless activation. It was displayed at several airports around the United States.