Creative User Acquisition Manager
G5 Games
San Francisco, CA
Jan 2018 - Aug 2018
- Directed production pipeline for G5's internal ad creative team and external creative partners
- Developed and implemented new UA creative strategies for all titles
- Increased ad performance 150% in my first 6 months through rigorous A/B creative testing
- Improved CTRs by 131%, lifted install rates by 112%, and lowered CPIs by 64%
- Optimized creative team's workflow tripling their production output without additional resources
- Worked closely with ASO team and managed storefront creative testing with SplitMetrics, Google Play, and Search Ads
- Provided feedback to game art teams to ensure consistent user experience post-conversion
- Managed monthly test budget to conduct creative testing on Facebook and Google Ads
- Analyzed creative performance data and provided actionable insights to the UA managers
- Frequently performed competitor analysis using tools like App Annie and Sensor Tower
- Personally created top performing video, banner, and playable ads
Featured Work
I produced this video ad for Homicide Squad with our internal team of motion designers.
I produced this video ad for Homicide Squad with our internal team of motion designers.
I produced this video ad for Secret Society with our internal team of motion designers.
I produced this video ad for Pirates and Pearls with our internal team of motion designers.
I created this video ad for Hidden City.
I created this playable ad for Hidden City based on the success of the previous video ad.