Art Director, UA Creative
Kabam
San Francisco, CA
Sep 2019 - Mar 2021
- Developed creative strategies and directed production of all ads for global new-user and retargeting campaigns
- Oversaw internal team of motion designers, video editors, capture artists, and designers
- Reduced external creative costs by more than $500,000 per year by building a low cost, high performance network of freelancers and agencies around the world
- Increased average monthly ad creative output by 563%
- Executed creative A/B test campaigns for all games and communicated learnings to internal stakeholders and external licensors
- Support creative on launch of Shop Titans PC, Disney Mirrorverse (beta), and Marvel Realm of Champions
- Managed multi-million dollar budget including accruals, forecasts, and MSA/SOW contracts
- Identified and implemented new creative opportunities like AR filters and Google automation experiments
Featured Work
I produced this ad for the launch of Disney Mirrorverse. I based the concept on the classic Ratchet & Clank commercials, and then worked with comedy group Mega64 to flesh out the concept and film and edit it.
I produced this ad for the launch of Disney Mirrorverse. I based the concept on the classic Ratchet & Clank commercials, and then worked with Rocketfuel Studios to flesh out the concept and film and edit it.
I produced this video as part of a live action series of ads for Marvel Contest of Champions. The concept was developed internally with my team. Production was outsourced to Marching Penguin Studios in Los Angeles, and editing was handled by my internal editing team.
I produced this video as part of a live action series of ads for Marvel Contest of Champions. The concept was developed internally with my team. Production was outsourced to Marching Penguin Studios in Los Angeles, and editing was handled by my internal editing team.
I produced this ad for Marvel Contest of Champions as part of a campaign featuring John Mulaney, voice of Spider-Ham. My team and I wrote a collection of Spider-Ham lines, and I was able to join the voice over session to help direct John's performance. The video was edited by my internal team.
I produced this live action fight video for Marvel Contest of Champions working with an external fight choreographer in Finland. My internal team edited the final ad.
This video demonstrates one of several Instagram and Snap filters that my team developed for Shop Titans. The filters were released publicly and also used in a series of video ads.
This is a 3D animated ad that I produced with an external animation team. It was part of our first foray into 3D animated ads for Shop Titans.
This is a 3D animated ad that I produced with an external animation team. It was part of our first foray into 3D animated ads for Shop Titans.
This is a 3D animated ad that I produced with an external animation team. It was produced for the launch of Marvel Realm of Champions.