Video Producer, User Acquisition ⭢ Storm8
Redwood City, CA | Apr 2016 - Apr 2017
- Created data-driven video ads for 20+ casual and hyper-casual games
- Leveraged performance data and A/B test results to improve creative KPIs
- Increased CVRs by 150% effectively reducing campaign costs by $5.4 million
- Collaborated with internal art teams and external creative partners to help support storefront creative and in-game assets
- Supported the launch of Dream City by producing a series of 3D teaser trailers for the social media team
- Worked closely with Senior UA Manager to A/B test creative and develop new strategies and best practices
- Captured gameplay and maintained internal video assets library
- Produced video trailers and screenshots for Apple App Stores and Google Play Store
- Reviewed weekly creative performance data from internal database and partner reports
- Conducted competitor analysis using AppScotch (App Annie)
- Created mock gameplay pitch videos for Hasbro team, product teams, and business development team
Featured Work
The following media has been compressed and may contain artifacts not representative of original quality.
I produced this video ad for the launch of Dream City.
I produced this video ad for Frozen Frenzy.
I produced this video ad for Clue Bingo.
I produced this video ad for the launch of Dream City.
I produced this video ad for the soft launch of Crime Match.
I produced this video ad for Slots Lucky 7s.
I produced this video ad for Monopoly Bingo.
I produced this video ad for Hungry Babies.