Video Producer, User Acquisition
April, 2016 to April, 2017

  • Created data-driven video ads for 20+ games in-house, responsible for all aspects from concept through delivery
  • Increased video CVR by 150% through rigorous A/B testing and analysis, effectively reducing ad costs by $5.4mm
  • Coordinated with internal art teams and external creative partners to ensure creative cohesion across all campaigns
  • Monitored creative KPIs to identify optimization opportunities and worked closely with UA team to implement ideas

I joined Storm8 in 2016 as their first and only internal video hire. I sat on the user acquisition team but worked cross-functionally with the design, product, business development, and analytics teams.

During my time at Storm8, I was responsible for:
  • UA Video Production
    • Conceptualized, animated, edited, and localized all video ads for all games
    • Developed and maintained best practices for UA ad creatives
    • Maintained and organized video assets library for internal and external use
    • Captured gameplay from all titles on multiple devices
    • Resized ads for multiple channels and placements
    • Quickly iterated on winning ad concepts to maximize campaign efficiency
    • Assisted Senior Manager with A/B testing
  • Creative Analysis
    • Reviewed weekly creative performance data from internal database and external partner reports
    • Developed creative strategies based on performance data with Senior Manager
    • Conducted competitor analysis using AppScotch (App Annie)
  • Cross-Functional Support
    • Created mock gameplay videos for Hasbro team, product teams, and business development team
    • Created creative assets for business development team for Apple and Google featuring pitches
    • Created app store videos for product teams
    • Created in-game video cutscenes
  • Misc. Creative Work
    • Edited and produced various static assets, animated gifs, and
    • Wrote VO scripts and directed voice actors in recording original audio for our ad creatives
    • Led group brainstorm sessions for marketing, product, and design projects

In 2017, I was invited to present at GDC on how I used video to help Storm8's user acquisition team lower costs while improving campaign metrics (see details below).

I wholeheartedly recommend Dillon for any video or advertising project. His unique combination of artistic vision and marketing acumen allows him to create ads that deliver effective results. At Storm8 we worked on a variety of game genres and he always had several different concepts ready for us to explore. He has a great attitude and worked seamlessly with other departments (designers, artists, product, tech) to ensure projects were completed with the latest high quality assets. Dillon would be a great addition to any marketing team.
Head of User Acquisition for Amazon Appstore
Dillon is a passionate and dedicated video producer, storyteller, and responsible coworker who strives for excellence and perfection. He is organized and responsive, welcomes feedbacks and is eager to work across teams in order to achieve common goals. Using the videos that he made for Storm8 UA, we were able to pay less for better ad placements and increase our yearly yield projections by 30%+.
Senior User Acquisition Manager at Nike
Dillon is the take-charge and proactive type of person that every team needs. Whether it's leading efforts to streamline work processes or finding new ways to innovate and engage users, Dillon is always enthusiastic and has an infectiously positive attitude about all his projects. Even though we worked on different teams, he was always available to see my work from a fresh perspective and give me constructive feedback. I really enjoyed working with Dillon and genuinely believe that any team would be lucky to have him.
Visual Designer at Google

Featured Work 01
Monopoly Bingo
One of my goals was to lift the creative performance for our Hasbro properties. Through creative iteration and competitor analysis I successfully increased Monopoly Bingo video ad CTR by 145% and CVR by 11%. Using the same strategy I improved conversion rates for Clue Bingo video ads by 42%. Below is one of the higher performing Monopoly Bingo ads that I produced.

My role: concept, editing, animation, sound design, VO script & direction
Featured Work 02
Dream City
In July of 2016, our city building game Dream City was ready to debut on iOS and Android. The product team enlisted my help to produce 4 teaser videos leading up to the game's launch to be used by the social media and business development teams to help secure featuring on the app stores. I handled concept, writing, animation, editing, and directing voice talent (produced by external partner). The team was successful in getting featured on both Apple's App Store and Google's Play Store. Below is one of the teasers.

My role: concept, editing, animation (2D & 3D), sound design, VO script & direction
Featured Work 03
GDC & Digital Taipei

In 2017, I was invited to speak at GDC about how I improved, scaled, and optimized Storm8's creative marketing initiatives. Following my appearance at GDC I was invited to present on the same topic at Digital Taipei in Taiwan later that year.

Presentation Overview:
With the cost of user acquisition reaching all-time highs, developers need to be increasingly creative about finding effective and efficient avenues to attract players. In the last year, video ads have continued to drive higher install rates, lower CPIs and overall monetization for games; when done right. This session will discuss how to produce high-performing video ads through effective data testing, analysis and iteration. Using real-world campaign examples for game ads that "failed" and later succeeded, attendees will walk away with best practices on improving video advertising strategies to win the mobile UA race.

Dillon Becker | LinkedIn
San Francisco, CA