Video Producer, User Acquisition
Storm8
Redwood City, CA
Apr 2016 - Apr 2017
- Created data-driven video ads for 20+ casual and hyper-casual games
- Leveraged performance data and A/B test results to improve creative KPIs
- Increased CVRs by 150% effectively reducing campaign costs by $5.4 million
- Collaborated with internal art teams and external creative partners to help support storefront creative and in-game assets
- Supported the launch of Dream City by producing a series of 3D teaser trailers for the social media team
- Worked closely with Senior UA Manager to A/B test creative and develop new strategies and best practices
- Captured gameplay and maintained internal video assets library
- Produced video trailers and screenshots for Apple App Stores and Google Play Store
- Reviewed weekly creative performance data from internal database and partner reports
- Conducted competitor analysis using AppScotch (App Annie)
- Created mock gameplay pitch videos for Hasbro team, product teams, and business development team
Featured Work
I produced this video ad for the launch of Dream City.
I produced this video ad for Frozen Frenzy.
I produced this video ad for Clue Bingo.
I produced this video ad for the launch of Dream City.
I produced this video ad for the soft launch of Crime Match.
I produced this video ad for Slots Lucky 7s.
I produced this video ad for Monopoly Bingo.
I produced this video ad for Hungry Babies.